Boxee CEO Avner Ronen talks about focusing on core competencies for success






I see this sort of broad focus in many companies and it’s the cause for their struggles. Avner nails it when he refers to focusing on only 2-3 core features (markets, genre, functionality of a product, etc) and perfect it verses trying to do it all and doing it very poorly.  It’s tough as a business owner or CEO to maintain that narrow focus because you see all the possibilities and you want to bring it all to your customers, but in reality, you just can not be everything and do it exceptionally well.

In the second half, Avner speaks on selling value to your perspective venture capital partners. It may take a few tries in this tough economy, but value is what closes the deal.

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